Rosa Gonzalez, MPH
Executive Director

Rosa Gonzalez is a dedicated Public Health Professional with 10+ years of experience on the front lines of serving her community--managing programs initiatives and community engagement functions. As a first generation daughter of immigrants from Mexico, she left the comfort and stability of her family home to earn her Bachelors of Science degree in Human Development at UC Davis. Always curious and with an insatiable appetite for knowledge, Rosa took her education to the next level and headed to New Haven, where she received her Master of Public Health in Social & Behavioral Sciences with a concentration in US Health & Justice from the Yale School of Public Health. Whether as a student or professionally, she galvanized teams and movements to address health and equity issues at the institutional level.

She had served on the Farm to Pantry Board of Directors for nearly 7 years, and when she returned home to Sonoma County after graduating from Yale, she was brought back into the Farm to Pantry fold, during a leadership transition. Farm to Pantry saw how driven Rosa was and how she displayed an incredible work ethic, even in a temporary role. She rose to the top of the candidates for a permanent Executive Director position and was formally announced at the 2024 Summer Supper as Farm to Pantry's new Executive Director.

Kelly Conrad
Community Outreach & Development Director

Born and raised in Portland, Oregon, Kelly Conrad stayed in the Northwest to attain her undergraduate degree. She received a Bachelor of Arts degree in Business Administration & Marketing with a minor in English & Professional Writing from the University of Puget Sound in Washington state. After completing the Wine Marketing post-graduate program at Cal Poly, Kelly went on to work for such wineries as EOS Estate Winery in Paso Robles, Cambria Winery & Vineyard in Santa Maria, Sebastiani Vineyards & Winery in Sonoma and E&J Gallo Winery in Healdsburg, as well as several other domestic and international wineries.

As a devoted member of her community, Conrad is involved in fundraising for Healdsburg public schools and volunteers for various outreach organizations, government surplus distributions and food banks. At one time, she even volunteered as a “cat-cuddler.” Kelly says that proves she will do anything to help her community because she is not a big fan of cats, and apparently, the feeling is mutual, as evidenced by scratches and blood loss post volunteer stints. 

After a 20-year public relations and marketing career in the wine industry, Conrad felt compelled to apply her professional talents to the nonprofit sector. She commented, "I have always loved what I do but felt life nudging me in a different direction. I was yearning to apply what I do to help make some real change in the place I live and raise my children.” Farm to Pantry was looking to expand their offered services in 2020 for obvious reasons, so Kelly threw her hat into the ring, hoping her communications and media expertise could help increase visibility and enrich their food justice work. “I have always held Farm to Pantry in high regard and respected their board leadership; having a chance to tell their story and elevate their profile as they were spreading their wings felt like such a natural fit,” Conrad adds.

Kelly enjoys being active but can often be caught curled up in a quiet place with a book or playing cards with her son and daughter. She is a self-proclaimed culinary hedonist, who is painfully aware that she cannot cook but also loves food and exploring flavors, aromas and textures, with deep appreciation for every bite. She gets downright giddy when she has the opportunity to dine out and cherishes the experience. She gets even more giddy at the thought of everyone in the world having full bellies and feeling nourished from our earth’s bounty.  Archived Career Press Release

Riley Reed
Kids Farms Connection & Special Projects Coordinator

Riley holds an Associate's degree in Sustainable Agriculture from Santa Rosa Junior College, and is currently serving as the special projects coordinator for Farm to Pantry. She is deeply passionate about farming and educating others on the importance of connecting with local agriculture. Coming from Orange County, CA, Riley is very appreciative of the redwood forests and beautiful river and coastal landscapes that Sonoma County has to offer. In her free time, she enjoys cooking, reading, dancing, socializing, camping, and spending time exploring outdoors as much as possible.

Samantha Arenas
Logistics & Distribution Manager

Samantha is a Sonoma County local and a recent Sonoma State graduate. Arenas earned a Bachelor of Arts degree in Geography, Environment & Planning and Spanish. During the past two years, Samantha has been interning at a nonprofit farm in Petaluma, learning about food resilience and community outreach.

“Sam is a really grounding touchstone for this incredibly dynamic and busy team; she does a fantastic job of keeping us organized,” Kelly Conrad said. They are passionate about sustainable farming and food justice. Samantha enjoys being outdoors, reading and spending time with family and friends.  

Claudia de la Pena
Operations Coordinator

Claudia’s career has been rooted in gardening and service from the very start. With her experience at Green String Institute, Oak Hill Farm, Growing Together Farm and Petaluma Seed Bank, she has designed, planted and maintained sustainable gardens, worked with and educated children & adults with developmental disabilities in gardens and farms and has been a valuable resource and consultant for farming practices and gardening inquiries.  

Claudia has conducted school tours, education sessions and workshops for farm maintenance and is a dedicated Sonoma County Black Forum volunteer. Her greenhouse management skills, farming expertise and friendly disposition are prized and valued in her position at Farm to Pantry.

When she is not engaged in serving her community, you can find Claudia visiting local bookstores, hiking or taking in a movie at the local theaters.  

Kevin Di Massa
Operations Coordinator

As a Native Sonoma Countian, Kevin Di Massa is invested in serving the community and stewarding the environment that he knows and loves. Working at Farm to Pantry allows him to do both while simultaneously enjoying the unending natural beauty of the County. Kevin attended UC Santa Cruz, where he achieved a B.S. in Marine Biology. He has experience in marine research, education, and visual media creation. In his spare time Kevin enjoys surfing, hiking, camping, reading, gardening, seeing live music, and studying mycology.